The trends industry
Trends and forecasting and it's influence on fashion fabric industry
- use trends books and journals they are used by the majority of commercial design companies who produce design work for all levels of the market
- lots of money in the trend industry
- fashion journalists to begin with in the 1950s
- today trends come from music, film, culture, social trends everything crosses over sometimes there is no boundaries
- Pantone colours are used
- published 18 months ahead of season
Trends and fashion the cycle
- trends companies send out their spotters to research looking at a variety of things
- some use sociologists and psychologists to get into the mind of people
- spotters report back and up and coming trends are decided upon
- from this information they produce trends books
- designers and buyers in high street companies use these trend books
- fabrics and garments are produced and put into a shop, a certain look in different shops is due to these books
- develop colour palettes
- if trends did not develop people would loose interest and companies wouldn't buy these books
Trends Companies
- collezioni- fabrics yarns and accessories
- viewpoint- the market lifestyle predicting new emerging trends
- mix- colour trend research from interiors to fashion, lifestyle
- view 2 - trend forecasting for fashion market specific trends
- international textile report- for textiles and fashion
- wgsn- fashion
- style.com fashion and accessories
Trends within interior and textiles
- come from trends and prediction companies
- trade shows
- trend forums
- film music fashion
- cross over from fashion graphics architecture
- reactions
- boutique hotels
- consumerisms
- journals
- new technologies and manufacturing options
- can be innovation led can be started by doing something new
Gift trends and forecasting
- prediction companies and trends used by most companies
- trade shows
- popular culture
- global trends many of the big gift conpanies send their designers on shopping trips
- consumerism
- new technologies
- journals
How do trends affect me as a designer or maker
- whether your work to trends is your personal decision
- you can set your own trends through innovative concepts and ideas
- dependant on which areas your work in
- some independent designers are inspired by trends and this is reflective within the colours patterns they use
Working as a colour trend/creative fabric materials editor at a tend company
- face to face client meetings
- trade shows
- photoshoots
- art direction helping create bespoke designs for client trend books
- colour and trend consulting
- creative writing
- presentations
- attend trend panel meetings
- material styling
Task
- Research into a minimum 2 trend companies and update your blog
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