- In the future i can see myself doing gift design so i am using this task as a way of research to find out the products designers are offering, price range and styles etc.
designer found: Naughty dog
a little about the designer?
- ' The inspiration for Naughty Dog came after my brother’s naughty Saluki dog ate my pyjamas.
To commemorate the event, I decided to make a cushion with this much loved dog as a Christmas present and have been making them ever since.'
www.whatialwayswanted.com/m48/naughty-dog
what products and services do they offer?
- mostly unique cushion covers, there is the occasional other gifts such as greeting cards or aprons. I love the designs that have dogs on. The way the designs are focused on dogs and the expression on the dogs face is really clever, the dogs texture and character is what helps the designer choose fabric, colour and texture. the range of her products also expands to cats, horses, rabbits and birds.
what material/techniques do they use?
- embroidery hand and machine
- applique
- linen and vintage cotton
- digital print
how much do they sell their products for/where do they sit in the market- high end/middle end etc?
- middle end market
- sell through www.whatialwayswanted.com price range 30-40 pound
list their competitors?
- tillyanna
- other designers on www.whatialwayswanted.com
what is their unique selling point (usp)?
- its nice that you can send in a picture of family pets and have the product produced to look like them, this makes it a lovely unique gift
- every product would be different
how do they promote themselves/ what image are they trying to portray?
- she promotes herself by giving people the option to have a gift personalised
- there isnt a link to a website or a blog so she purely sells her items on www.whatialwayswanted.com
how would you describe the customer? i.e. age range/hobbies/male or female
- i feel these designs are most likely to attract a female audience due to the cuteness and sentimental value these products would have if personalised.
- attract those interested in gift design
- these products are for any age range
- mostly unique cushion covers, there is the occasional other gifts such as greeting cards or aprons. I love the designs that have dogs on. The way the designs are focused on dogs and the expression on the dogs face is really clever, the dogs texture and character is what helps the designer choose fabric, colour and texture. the range of her products also expands to cats, horses, rabbits and birds.
what material/techniques do they use?
- embroidery hand and machine
- applique
- linen and vintage cotton
- digital print
how much do they sell their products for/where do they sit in the market- high end/middle end etc?
- middle end market
- sell through www.whatialwayswanted.com price range 30-40 pound
list their competitors?
- tillyanna
- other designers on www.whatialwayswanted.com
what is their unique selling point (usp)?
- its nice that you can send in a picture of family pets and have the product produced to look like them, this makes it a lovely unique gift
- every product would be different
how do they promote themselves/ what image are they trying to portray?
- she promotes herself by giving people the option to have a gift personalised
- there isnt a link to a website or a blog so she purely sells her items on www.whatialwayswanted.com
how would you describe the customer? i.e. age range/hobbies/male or female
- i feel these designs are most likely to attract a female audience due to the cuteness and sentimental value these products would have if personalised.
- attract those interested in gift design
- these products are for any age range
No comments:
Post a Comment