Sunday, 13 October 2013

subject specific: week 3

Week 3

Subject specific

Aims
-interiors
- fashion
- gift
- designer makers
- possible careers
- paperwork involved contracts etc

Interiors
 product areas:

- Wallpaper
- Furnishing fabrics
- Flooring tiles
- Table top
- Bedding etc

Styles/considerations:

- contemporary
- traditional
- kids
- innovation

Market levels:

- kids
- woman's etc



Fashion
Product areas:
- men's,woman's, kids,baby,bridal,sportswear

Styles:
- Floral geometric graphic conversational concept led

Market levels:
- Couture high street
- Ready to wear


Gift

Product range:
- Cards gift tags, gift wrap, bags, boxes , calendars, posters, invitations, fastenings

For occasions: 
- birthday graduation wedding christening Baptisms

Seasonal:
- Christmas Easter new year men woman children

Age ranges birth - 100

Websites
Paper crave.com

Designer makers:

- Abigail brown
- Donna wilson
- Jonathon Adler


Careers:
possible careers

-Designer
-Designer maker
- teacher
- stylist
- buyer/merchandiser
- gallery owner
- illustrator
- art therapy
- arts event organiser

Pricing work-designs

- Furnishing designs ( a maker could sell a placement idea to a furnishing company or cushion prototype
- From 250 for a simple design up to 1000 for a complex design

Gift designs/ product prototype

- From 50 pound with royalties/ licensing. For a buy out from 150 upwards per design
- design boards would usually be 350+
- would be selling independently as a designer rather than a designer maker.
- rates are Negotiation

 Professional presentation and selling techniques- design samples

- work is presented to clients at design meeting or trade show often shown in collections of 4+ designs
- imagery can't be reaeated across designs 

Pricing work products as a designer maker

- no set price, depends on lots of variables
- perceived worth as a new graduate
- have a name for yourself then the opportunity for aspirations
- Pricing becomes a reality
- look at competitive pricing
- cost of material and overheads
-common sense
- retail pricing/ wholesale pricing allowing margins determined which processes you may use to produce work

Pricing work wholesale and retail

- Wholesale - bulk
- Retails- single

Wholesale price

- This is the price the designer received from the shop/gallery
- Rachael Taylor good example

Retail price  

- final price the shop or gallery sells the item for to the  public 
- this is negotiated
- up to 100 %on top of wholesale price plus vat 20% currently

Selling work having it manufactured

- designing ranges of products and having them commercially manufactured but keeping there own name on product

- you'd then add. Your own mark up before selling them onto retailers
- Many designers do this
- cath kidston
- Lisa stickley

Design products as a maker

- a stand at a trade show will be used as an exhibitition space to display and must include a pricing either on product or price list
- imagery can bet expected across designs as you are selling work as a final product with your name on it
- a buyer would order an amount of finished products from you to sell
- in a craft fist you are selling directly to the customer

Invoices

- you will need to invoice customers and clients. For jobs and productsordered
- letter headed paper with brand logo visible and vat registration number if applicable
- company address emal website telephone invoice number
-A customer address
- date of invoice e
- payment terms how long does the customer have to pay?
- description/ quantity/ unit price/ amount/ vat/total
- save as PDF and email

Contracts 

- as a designer creating a selling work having a contracted in place is very important
- the company you are working for can devise them or can create your own working alongside the company and come up with an agreement that you both agree with

types of agreements: 

- exclusive design license agreement
- royalty agreement
- exclusive agency contracts
- standard terms of trading via the internet
- confidentiality agreement
- intellectual property agreement
- freelance designer agreement
- commercial agents agreement

Both client and designer must sign a copy

- Www.acid.uk.com

- research different types of contract you may be using  in the future


Other factors to consider working as a designer or maker

- marketing, promoting your brand via magazine and your website your shop window, how to keep customers interested. Social media such as face book twitter, and blogs. Organising trade shows and designing newsletters to keep people interested

- press, launching new collections snf working with timescales. Contacting press, writing press release, and sending high res imagery

- finance, business expenditure, income, capital expenditure, balance sheets, self assessment and budgets

- you have to learn to juggle different roles and pay close attention to each one

- research creative business paper work, look into contracts and invoices
- update with today's lecture


Research into contracts


I am still currently unsure about which approach i would like to take when i graduate. However, i am interested at looking more into becoming a freelance designer. Therefore, i thought it would be appropriate to use www.acid.uk.com to look at a freelance designer agreement.

GENERIC AGREEMENTS

Our generic agreements have been created to help you protect your best assets.
Become an ACID Member for special rates on our agreements and products.

ACID FREELANCE DESIGNER AGREEMENT

000215
The ACID Freelance Designer Agreement is more likely to be used in the case of a commissioned work, particularly with designs protected by copyright. This is because the position in copyright is that the author/creator of the work automatically owns the intellectual property rights in the work, not someone who has commissioned the work. However, there are also certain circumstances in which an agreement about who is to own the intellectual property rights can be implied.
It is therefore always advisable in a commission situation to obtain a written assignment of the intellectual property rights from the designer in order to ensure that there is no dispute about who was intended to own the intellectual property rights later on.
The Freelance Designer Agreement also takes into account the possibility of further designs being created by the freelance designer at a later date which are also intended to be owned by the commissioner of the designs. The Freelance Designer Agreement should therefore be used wherever there is an ongoing relationship between the parties. The Freelance Designer Agreement is also an assignment for £1. It should not be altered to the commission fee agreed between the parties without appropriate legal advice.
Representations of the design or designs being sold should be attached in the schedule at the end of the agreement and the schedule should be updated whenever any further designs are created
£ 54.00
sourced from www.acid.uk.com


GENERIC AGREEMENTS

Our generic agreements have been created to help you protect your best assets.
Become an ACID Member for special rates on our agreements and products.

ACID STANDARD TERMS AND CONDITIONS OF BUSINESS

000205
This agreement is a reusable legal document template which you can alter to include names, dates, addresses etc. There may be some clauses which need to be amended or deleted as they do not apply to your circumstances. This is because the document is designed as a general document to cover most commercial situations and therefore certain wording may not be appropriate, or suitable, for all situations. As this agreement has not been drafted specifically for your circumstances, it is strongly advised, once you have made the appropriate changes to meet your business requirements, that you check it with your solicitor or with an ACID Accredited lawyer before using it, in order to ensure that the document suits your particular circumstances. No liability is accepted by ACID or any ACID Accredited Law Firm.

although im not considering selling my work through an agent, i feel it would be a good idea to have an awareness of this contract regardless.


GENERIC AGREEMENTS

Our generic agreements have been created to help you protect your best assets.
Become an ACID Member for special rates on our agreements and products.

ACID COMMERCIAL AGENTS AGREEMENT

000315
If you are thinking of selling your products using Agents then you need to make sure that you have a contract with them.  When employing an Agent you need to establish what it is you want them to do, what products they are expected to sell on your behalf, which areas of the Country you are expecting them to sell your products and when you will pay them.   Employing an agent is covered by the Commercial Agents Regulations under European Legislation, which must be adhered to.  The key factor in the regulations is that Agents are entitled to compensation in most circumstances where their agency arrangement is terminated.
Entering into an Agency agreement with your Agent will establish what you expect from each other.  It will also ensure that your relationship is properly set out and governed by the relevant law.
£ 90.00


what is intellectual property?

- term for the rights a designer has regarding copyright, unregistered design rights, registered design rights, patents, trade marks, passing office, utility models and law of confidence.
- regards to work that can be protected.
- these rights give the owner the right to decide who would use their designs



WHAT IS COPYRIGHT (UK) – 2d DESIGNS
  1. Copyright will exist in 'artistic works', covering works such as paintings, drawings, fabrics, diagrams, and photographs. These are protected irrespective of the artistic quality. Surface decoration on 3-D designs can also be covered by copyright. (Note however that you cannot usually enforce copyright in a design drawing to prevent someone from making an article to the design shown).
  2. The work must be ORIGINAL. The author must use his own skill to create the work, so the design must not have been copied from an existing design.
  3. No formalities are required. The right is automatically created once the design is recorded in some permanent form.
  4. The ownership of copyright will rest initially with either the creator or their employer.
  5. Copyright lasts for the life of the creator plus 70 years following their death. However, if an artistic work is commercially exploited (e.g. a fabric design) this period is usually reduced to 25 years protection from the end of the first year of commercial exploitation. Copyight will be infringed if the design is copied and the copy features important parts taken from the design (the copy does not have to look similar to the design).

    www.acid.uk.com

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