The design meeting: week 4

Week 4- the design meeting


Clients

 - what type of clients could you be working for
- retailers- wholesale orders
- interior designers
- design companies
- architects
- stylists
- magazines, photo shoots
- direct customers buying products for their home , online shop
- selling to hotels and businesses

Where might you meet client?

- trade shows
- networking events
- website
- job for client, recommendation
- social networks
- marketing materials how well are you getting yourself out there

- When working with clients might be working with a team
- initial contact from client may be made via email
- to every email you send needs to be profession in every aspect
- some meetings are done via Skype
- sorting out times suitable for both parties

- might have to travel to meet client, could be a cafe or a restaurant


Portfolio presentation of work in a trade show

- designs are the first thing they will see
- print quality has to be amazing
- product arrangements
- colour schemes
- they way your brand is put together
- flooring wall lighting

How to draw attention to your stand?

- enthusiasm and charisma
- bear in mind language barriers

- business cards
- brochure of products
- price list
- website on display
- know your prices off by heart and the products demonstrating excellent knowledge of your brand, know how long a product will take when ordered

Meeting the client

- via Skype: you may have sent samples, may want to have your website open
- face to face: take paper samples aswell as digital. If no wifi save your work in PDF catalogues
- concept and mood board- digital, tactile

- make sure pork is clean simple snf easy to read
- no pixilated images
- how the work is photographed
- exchange business cards make sure these state your brand name website snf contact details
- keep your branding the same across all marketing, all logo has to be the same

The meeting

- types of designs the client wants
- how much control with client or the designer has
- processes to used
- length of project/lead time
- money how will you be paid
- contracts- license/royalties
- copyright
- they will want to know about you as a person your interests/background

Presentation of yourself

- smart and presentable
- enthusiastic
- ask questions
- be confident
- they will buy into your personality
- be assertive
- do not let them rip you off if there are certain aspects you are unsure of go away and do research before agreeing to anything

Tailoring your portfolio

- dependant on whichclient you are going to see
- showcase work that is more specific to the job they want and what they are asking you to do e.g surface print project show a project you have already done that shows this
- show your website
- create mock ups using photoshop so the client can visualise your ideas

Making amends

- do you charge for making out Amends? Make sure it is discussed before you start working out
- before you start job ask for a estimate state if more time is taken then extra money will be charged
- don't offer to much choice the client can often demand more make your services clear from the beginning

Designers to research

- to develop a better understanding of how to professionally present your brand have a look online how do they reach out to the client. Get in touch with them
- Esme winter
- rachelvtaylor
- mini moderns
- Jessica Hogarth
- Ella doran
-Naomi Paul
- surface Phillia

Task

- research into some of the designers mentioned
- carry on researching creative business paperwork
- start mind mapping ideas for your report