Week 3
Subject specific
Aims
-interiors
- fashion
- gift
- designer makers
- possible careers
- paperwork involved contracts etc
Interiors
product areas:
- Wallpaper
- Furnishing fabrics
- Flooring tiles
- Table top
- Bedding etc
Styles/considerations:
- contemporary
- traditional
- kids
- innovation
Market levels:
- kids
- woman's etc
Fashion
Product areas:
- men's,woman's, kids,baby,bridal,sportswear
Styles:
- Floral geometric graphic conversational concept led
Market levels:
- Couture high street
- Ready to wear
Gift
Product range:
- Cards gift tags, gift wrap, bags, boxes , calendars, posters, invitations, fastenings
For occasions:
- birthday graduation wedding christening Baptisms
Seasonal:
- Christmas Easter new year men woman children
Age ranges birth - 100
Websites
Designer makers:
- Abigail brown
- Donna wilson
- Jonathon Adler
Careers:
possible careers
-Designer
-Designer maker
- teacher
- stylist
- buyer/merchandiser
- gallery owner
- illustrator
- art therapy
- arts event organiser
Pricing work-designs
- Furnishing designs ( a maker could sell a placement idea to a furnishing company or cushion prototype
- From 250 for a simple design up to 1000 for a complex design
Gift designs/ product prototype
- From 50 pound with royalties/ licensing. For a buy out from 150 upwards per design
- design boards would usually be 350+
- would be selling independently as a designer rather than a designer maker.
- rates are Negotiation
Professional presentation and selling techniques- design samples
- work is presented to clients at design meeting or trade show often shown in collections of 4+ designs
- imagery can't be reaeated across designs
Pricing work products as a designer maker
- no set price, depends on lots of variables
- perceived worth as a new graduate
- have a name for yourself then the opportunity for aspirations
- Pricing becomes a reality
- look at competitive pricing
- cost of material and overheads
-common sense
- retail pricing/ wholesale pricing allowing margins determined which processes you may use to produce work
Pricing work wholesale and retail
- Wholesale - bulk
- Retails- single
Wholesale price
- This is the price the designer received from the shop/gallery
- Rachael Taylor good example
Retail price
- final price the shop or gallery sells the item for to the public
- this is negotiated
- up to 100 %on top of wholesale price plus vat 20% currently
Selling work having it manufactured
- designing ranges of products and having them commercially manufactured but keeping there own name on product
- you'd then add. Your own mark up before selling them onto retailers
- Many designers do this
- cath kidston
- Lisa stickley
Design products as a maker
- a stand at a trade show will be used as an exhibitition space to display and must include a pricing either on product or price list
- imagery can bet expected across designs as you are selling work as a final product with your name on it
- a buyer would order an amount of finished products from you to sell
- in a craft fist you are selling directly to the customer
Invoices
- you will need to invoice customers and clients. For jobs and productsordered
- letter headed paper with brand logo visible and vat registration number if applicable
- company address emal website telephone invoice number
-A customer address
- date of invoice e
- payment terms how long does the customer have to pay?
- description/ quantity/ unit price/ amount/ vat/total
- save as PDF and email
Contracts
- as a designer creating a selling work having a contracted in place is very important
- the company you are working for can devise them or can create your own working alongside the company and come up with an agreement that you both agree with
types of agreements:
- exclusive design license agreement
- royalty agreement
- exclusive agency contracts
- standard terms of trading via the internet
- confidentiality agreement
- intellectual property agreement
- freelance designer agreement
- commercial agents agreement
Both client and designer must sign a copy
- Www.acid.uk.com
- research different types of contract you may be using in the future
Other factors to consider working as a designer or maker
- marketing, promoting your brand via magazine and your website your shop window, how to keep customers interested. Social media such as face book twitter, and blogs. Organising trade shows and designing newsletters to keep people interested
- press, launching new collections snf working with timescales. Contacting press, writing press release, and sending high res imagery
- finance, business expenditure, income, capital expenditure, balance sheets, self assessment and budgets
- you have to learn to juggle different roles and pay close attention to each one
- research creative business paper work, look into contracts and invoices
- update with today's lecture
Research into contracts
I am still currently unsure about which approach i would like to take when i graduate. However, i am interested at looking more into becoming a freelance designer. Therefore, i thought it would be appropriate to use www.acid.uk.com to look at a freelance designer agreement.
GENERIC AGREEMENTS
Our generic agreements have been created to help you protect your best assets.
sourced from www.acid.uk.com
GENERIC AGREEMENTS
Our generic agreements have been created to help you protect your best assets.
although im not considering selling my work through an agent, i feel it would be a good idea to have an awareness of this contract regardless.
GENERIC AGREEMENTS
Our generic agreements have been created to help you protect your best assets.
what is intellectual property?
- term for the rights a designer has regarding copyright, unregistered design rights, registered design rights, patents, trade marks, passing office, utility models and law of confidence.
- regards to work that can be protected.
- these rights give the owner the right to decide who would use their designs
WHAT IS COPYRIGHT (UK) – 2d DESIGNS
Copyright will exist in 'artistic works', covering works such as paintings, drawings, fabrics, diagrams, and photographs. These are protected irrespective of the artistic quality. Surface decoration on 3-D designs can also be covered by copyright. (Note however that you cannot usually enforce copyright in a design drawing to prevent someone from making an article to the design shown).
The work must be ORIGINAL. The author must use his own skill to create the work, so the design must not have been copied from an existing design.
No formalities are required. The right is automatically created once the design is recorded in some permanent form.
The ownership of copyright will rest initially with either the creator or their employer.
Copyright lasts for the life of the creator plus 70 years following their death. However, if an artistic work is commercially exploited (e.g. a fabric design) this period is usually reduced to 25 years protection from the end of the first year of commercial exploitation. Copyight will be infringed if the design is copied and the copy features important parts taken from the design (the copy does not have to look similar to the design).
www.acid.uk.com
